SEO in 2013

2013 has seen the world of SEO turned upside-down. With Penguin 2.1 (also called Penguin 5) and the Google Hummingbird update, it’s been a year of change. Let’s take a look at what these updates have done, and what can be done to continue to do quality SEO Springfield MO.

Penguin 2.1 (or Penguin 5)

Penguin 2.1 was, of course, an improvement on Penguin 2. But what a shock wave it sent through the industry. Penguin basically looks for sites that are spamming and occasionally gives them the dreaded “Google smack” down to reality. As soon as it was released, there was a lot of chatter in the SEO community about this being a major update. Which it was.

So what did it do? Based on my testing, I’ve noticed that it seemed to target over-optimization of anchor text. If you have a site that links to the same keyword over and over again, chances are that you will get burned. I’m recommending that people work to use a diverse mix of anchor text and be careful in this area.

Google Hummingbird

This update is a bit more tricky to explain. I do my best to do so here. In short, it gives Google the ability to respond to more complex, human search enquiries in a more effective fashion. It allows the search algorithm to act more human than ever before.

Google Hummingbird

Hummingbird takes advantage of the Semantic Web, and this update clearly supports it. But what is the semantic web? According to the Scientific American, “The Semantic Web is an extension of the current web in which information is given well-defined meaning, better enabling computers and people to work in cooperation.” It allows Google to better understand the meaning behind a web page.

The following video does a better job explaining the Semantic Web than I could. Check it out:

In conclusion, 2013 has been a year of upheaval in the SEO community. The way Google evaluates the authority and trustworthiness of web pages is changing. Stay tuned for more updates. The world of SEO will never stop changing.